Home page: Meta description. For inspiration and an example of great consistency between a pageâs meta description and the ensuing page, look at Zendeskâs homepage meta description and its actual homepage. Letâs figure out how to correctly create the SEO meta description in order to stand out in the SERP, interest users, and lead them to the content.. What Is a Meta Description? If the one shown by Google appears mangled or random (see the below screenshot for an example) then manually setting the meta description in your Shopify admin can sort this out. So while you shouldnât obsess over meta descriptions, itâs still worth spending a minute of your time on pages where âyesâ is the answer to at ⦠Try it free. PrimeWomen. 1. Increasing your CTR from 4% to just 4.5% in this instance would result in almost 100 more clicks.. It can be set for product pages, collection pages, and blog posts in Shopify. I'm very impressed with the communication I've received from Adriana and hope this will continue as I work through all my SEO issues. Adding meta description when creating a ⦠Many page optimization sites, services, and professionals recommend keeping meta descriptions to 160 characters or fewer. Shopify will add as many words of your description in their âSearch engine listing previewâ meta input as possible, shown below: To clean up your meta description and enter your own customized meta description for your product, click on Edit website SEO. For example, Googleâs meta description is 159 characters, including spaces. This is a short description of your store that will also show up on a Google search, so its best to make it descriptive. The Three Ingredients Of A Better Meta Description For that reason, it is helpful to write those first lines of content so that they can double as a strong meta description, if necessary. Itâs easy to add pages to your Shopify site (Image credit: Shopify) Step 8: Set your siteâs title and meta description Click on Online Store, and choose Preferences to find more site settings. These are some good examples of meta description what homepage meta description should be like in case of e-commerce websites and blogs. Peach & Lily Made With: Shopify â Peach & Lily is a Korean based skin care line. On the Shopify admin dashboard, store owners choose Online Store and click Preferences. Adding keywords for SEO to your Shopify store. However, for unprofessional page builders, especially for Shopify beginners, it ⦠Finally, visit your admin panel Settings page, and edit your Homepage title in the Store Details section. ⦠When youâve entered your description, make sure you click âSave.â Hereâs what it ⦠This is what users often look at to decide whether to visit a page or not. Collections. Ready to start selling with Shopify? The meta description is one of the important elements of content. A good meta description will do a great job at engaging people and will allow internet users to better understand what the brand is about! In fact, according to a Moz analysis, only 35.9% of original meta description tags are displayed âas isâ in Google search. Shopify puts a cap of 160 characters on the Homepage meta description. Meta description is not a direct ranking factor of e-commerce SEO. Similar to Meta Descriptions, there are Meta Keywords, which are a specific kind of meta tags that appear in the HTML code of your web page and which tell search engines what the topic of your webpage is. Create âdefault meta descriptions.â As weâve seen, Google and social media sites sometimes pick up the first lines of content on a web page in lieu or in the absence of a meta description. This is a good SEO meta description because it clearly defines the demographic they are targeting and the issues that the demographic faces with maturing skin. For example, if your page gets 50,000 impressions a month, Google shows the meta description for 18,500 of those impressions on average. It will draw people into your store! How to Write an Ecommerce Meta Description. Frequently asked questions about SEO. For resource pages, such as product pages, collection pages, and custom pages, the meta description tag displays the resource's SEO description that is set in the resource's details page of your Shopify admin, regardless of the description's size. Meta data plays a key role in the on-page optimization of each and every web page on your site. Shopify SEO mini-course, DAY 3: Title and Meta Description tag for the homepage. I find the app helpful for watching video tutorials. Homepage meta description on Shopify serves as the storefront welcoming your customers. The info correlates perfectly, making visitors feel like theyâve found great relevance in their search. You canât stick with the same Meta description on E-commerce sites, as new seals, offers and discounts are always there, and you will need to change accordingly. The company was founded by Alicia, who struggled with skincare issues growing up leading her to have a love and curiosity about top quality skincare lines. Homepage. Google uses this to determine how relevant your content is to what people are searching for. The Moz study, which examined 70,059 original meta description examples, also discovered that: In 15.4% of cases, Google used the original meta description tag but added some text. Steps to add Meta Tags in Shopify. The section underneath is the Meta Description. This is a platform that can be used for any sort of business online, both offline and online. Step 2: Enter a Homepage meta description; On the Title and meta description section, online sellers can fill the box of Homepage meta description for store. Step 3: ⦠And a recent analysis that we did found that pages with a meta description got an average of 5.8% more clicks than pages with a missing description. It can sometimes even include product page descriptions, but more on this in a separate article. The meta description is the HTML attribute that describes the essence and content of ⦠Using the principles we've already learned, you'll want to set your homepage title and your homepage meta description. The more content you provide about you and your business, the more confident people will be when purchasing from your store. However, it encourages people to click on your link in search results. Meta tags forms a base structure for ranking the Shopify store products, collection, categories and subcategory pages. In your Shopify admin panel, navigate to âOnline Store,â âPreferences,â and âTitle and Meta Description.â Youâll be able to add or edit your page meta description in a text box without having to dive into HTML code. Finding and submitting your sitemap. Best practices are to use one H1 tag, and then any number of H2s, H3s, and so on as needed and in hierarchical order. The main role of your meta description is to get users to press your link in their search results rather than someone else's. They support your brand messaging, and align with other mediums (ads, print, social media) They just sound/feel good and match your brand tone. You can edit the title/meta description for all of your ⦠Meta description. 4 Places You Should Include an Original Meta Description. Optimizing your site structure for search engines. September 3, 2020 by test. This will become your new title tag on the home page. Formulas for Page Titles and Meta Descriptions Page titles and meta descriptions for Shopify stores and ecommerce stores on any other platform tend to follow a formula. Title tags, headers, and meta descriptions Having the right number of headers on each page help the search engines to understand your site. This article examines 5 steps to optimize your SEO for product descriptions with high-growth examples and results. The Qualities Of A Great Brand Meta Description. I used this app to help with my SEO and meta code. Itâs usually a couple of sentences long, and tells the searcher what they need to know about what the page contains and how relevant it might be to their query. Below weâll describe how Shopify handles meta information out of the box for every content type. They are a vital component for SEO â specifically optimizing each page with its On-Page components. How to Build a Nice Meta Description to Get More Click-Throughs. 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