peerless coffee museum

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“So Dad went to a coffee importer he knew his dad respected and together they roasted and sampled it. One thing they do know: they’ll be offering new products. On a recent visit to the offices, not one of the 15 salespeople on staff were present, “which is how I like it,” says George Jr.—who wants them out selling. Peerless Coffee Club. Beyond creating a destination for coffee lovers, the retail store serves another purpose. “Tea has become very important,” George Jr. says. Vanilla Nut Cream. Specialty Food Magazine got to see some of that knowledge and experience in action when we spent the day with the Vukasins in Oakland and got a snapshot of what it takes to run this nearly century-old business. Museum admission not required. Peerless Coffee & Tea: 260 Oak St., (510) 763-1763, ... signature fresh roasted peanuts and a fascinating tour of the Peerless Museum showcasing Sonja Vukasin’s collection of antique coffee… ... 66, currently the president and curator of the Peerless Coffee & Tea museum Prices skyrocketed but, explains George Jr., “Mom and Dad were sitting on two years’ worth of coffee at a lower cost. 163 reviews of Peerless Coffee & Tea "An Oakland institution since 1924, they still roast most of their outstanding coffee behind the store. Only 6 left in stock - order soon. Today, the third generation of the family serves several thousand customers primarily in California, including supplying Pebble Beach Resorts’ full line of organic coffee, from employee dining to the company’s 13 restaurants. As an industry leader, we understand the importance for innovation in our processes as well, and we recently became recognized as one of the first hospitality craft roasters to perfect nitrogen infused cold brew coffee on tap. Then my dad did something that no person in his right mind would ever do—he locked in two years of coffee. We owe it to our parents (George Sr. and Sonja) that it hasn’t. The area has also become a mecca for coffee roasters. COVID update: Peerless Coffee & Tea has updated their hours, takeout & delivery options. Kristina is vice president, handling finance and administration, customer service, IT, human resources, safety, legal and other aspects of managing 85 full- and part-time employees. 62. The Peerless Coffee Company began in 1924 when Yugoslavian immigrant John Vukasin created a gourmet coffee roasting company featuring European-styled coffees, which he sold at his own storefront and to hotels, restaurants and at retail throughout the East Bay of San Francisco. This is a 3rd generation Coffee company with roots in the Oakland area. “There are so many wonderful people involved, whether it’s coffee growers, roasters or the people who drink it. We understand that your reputation is reflected by the coffee and tea that you offer, so we work to make sure that the product you purchase from us exactly suits your cuisine, hospitality style and expectations. And, well, coffee wasn’t a glamorous business then,” explains George Vukasin Jr., who, along with his sister Kristina Brouhard, now runs the business. Visitors will see a wide selection of items, including a vintage delivery truck and coffee grinders from around the world. “Because we do so much foodservice and cafe business, it serves as our little test kitchen,” George Jr. says, “where we are able to experiment with new products and we get phenomenal direct feedback from customers before we attempt to roll it out to our larger base.”, Coffee and Tea Distribution and Sales… While Peerless is most commonly known for its coffees, the company also distributes foodservice and retail sizes of teas, spices, peanuts and gift items. While the museum does draw directly on the company’s history and family experience, the exhibit space was professionally set up with guidance from designer Ted Cohen of the Oakland Museum. Grab a cocktail and draft beer in the funky Old West at Heinold’s First & Last Chance Saloon, where Jack London did some writing (Jack London) 64. In addition to the main building the company also has off-site coffee storage to ensure that, should something happen to the primary facility, other coffee will be available for customers. Organic coffee has seen enormous growth, making up nearly 40 percent of sales, George Jr. notes. $20.99. Our Oakland headquarters contain a roasting plant where beans are roasted every day starting at 5AM, a sophisticated cupping and sample room, plus a training area to ensure that our hospitality clients can help their staff deliver the very best cup of coffee every time. You can see in the old photos we have here that we’ve sold single-origin coffees for 50- or 60-plus years because we believe in it,” he says. But one big difference in the business was that George Sr. eventually began traveling the world visiting coffee farms and building relationships. “We talked about Peerless every day of growing up. As George Jr. explains, “We are a very traditional family coffee roaster, which means we sell coffee, tea, spices, cocoa, chocolates—just a variety of things.”, The company has focused on growing its tea department in the past 10 to 12 years. An Upper Level High Pressure Ridge (Shaded “Arch” shape with arrows) will strengthen bringing back the hot weather. And while he doesn’t know for a fact, he believes there is a good chance that the Peerless retail store could be the longest-running coffee bean shop on the West Coast. Coffee Club. Search for other Coffee & Tea in Oakland on The Real Yellow Pages®. Peerless-AV and EcoDigital Media (EDM) Recently Teamed up to Provide BigFoot Java, a Coffee Retailer Located In Washington, Brand New Exciting Digital Display Boards!Retail Customer Experience - Tellus Science Museum upgrades with LG displays, video wallPR Log - Digital Displays Drive Customer Engagement for BigFoot Ja Have a variety of our Top Selling Coffees arrive at your house every month! With history that spans nine decades (see sidebar, The Early Years) today the company is in the hands of the third generation, George Vukasin Jr. and sister Kristina Brouhard. “Since 1924, we’ve sold fresh-roasted Virginia jumbo peanuts,” says George Jr. “We used to roast them in the coffee roasters, but we can’t do that anymore because of allergen issues. He was one of the first roasters in America to create long lasting, farm-direct relationships with coffee growers in the world’s premier high elevation regions from Costa Rica to Ethiopia. Peerless Coffee is a three-generation family business. More than 150 winners across 49 categories were selected in the Gold, Silver, Bronze, and New Product categories. Things can get tricky when a family business transitions from one generation to the next. 260 Oak St, Oakland, CA 94607 | Map. With better branding, a little more push from its staff, and a museum journey script, it could really shine as one of the jewels of Bastakiya. This coffee is sure to satisfy your cravings for a cup of Irish Cream coffee and the joys of a non-alcoholic treat! The Coffee Museum is definitely worth its 10AED fee. A self proclaimed “coffee geek,” George has an industry-wide reputation for bringing out the best in each varietal of bean. The graphics for days 3-7 Wednesday through next Sunday show a frontal system to our north next Sunday. Peerless Coffee is an 80-year old, third generation, coffee and tea business based in Oakland, Calif., near historic Jack London Square. Showing the single result. Automobile Gallery (click on photo to enlarge image) 1900 Benz Duc Victoria This particular Benz Duc was created in 1900 and has the initials of the original owner inscribed on the dash.The owner was Fritz Held who was Germany’s first automobile race driver and Benz sales representative in Mannheim 1901 Tri-Moto Crescent Two seat, three wheeler. Peerless Coffee & Tea Kraft Whole Bean Coffee, Guatemala Dark, Single Origin Dark Roast, 2 Pound 4.4 out of 5 stars 25. One very important thing is that we have clearly defined responsibilities,” she says, adding that regularly communicating about goals has been key. Peerless Coffee & Tea - 88 Years of Perfection It was a white-knuckle affair when George Vukasin, Jr. jumped on board the family-owned business in 1997 to handle the purchasing amidst the wicked turbulence of the industry’s last pricing spike. www.peerlesscoffee.com (510) 763-1763. “Fifteen years ago, that was five percent. It’s just one of many “firsts” that began with our grandfather and founder, John Vukasin. Find out what works well at Peerless Coffee & Tea from the people who know best. But we still sell a few hundred pounds a week. Like many immigrants, he brought a dream with him. Retail Store and Espresso Bar… From day one, Peerless has had a retail storefront, George Jr. says. Peerless offers tours to all kinds of groups, including Culinary Institute of America students, a relationship that began 15 years ago when a CIA representative approached Sonja at the Fancy Food Show about hosting a day of coffee education. 1 of 3 Peerless Coffee and Tea in Oakland is a family-owned coffee roasting company that has just celebrated its 85-year anniversary. Copyright © 2021 Specialty Food Association, Inc. | Contact us at: (212) 482-6440, History of the Specialty Food Association’s sofi™ Awards, Read the current In 1924, he created the Peerless Coffee Company to supply local hotels and restaurants with only the highest quality of roasted coffees. “My grandfather was the master at green coffee,” George Jr. notes. It’s just that interesting.”. “My dad would roast in the morning, grind and pack in the late morning, go deliver in the mid-afternoon to all the accounts and come back and spend the next few hours fixing equipment that we supplied to restaurants and cafes. During this time, both of George and Sonja’s children were finishing school. A blend of Central American beans with the subtle flavors of vanilla and almonds give a deliciously smooth cup to be enjoyed any time of day. “It’s beautiful coffee.”. Designed to look like a Viennese coffee house where intellectuals would meet, Café Sabarsky is decorated with lighting fixtures by Josef Hoffmann and furniture by Adolf Loos. A Bösendorfer grand piano sits in the corner of the Café and is used for a popular cabaret series at the museum. Visitors will see a wide selection of items, including a vintage delivery truck and coffee grinders from around the world. With a laugh, she says there is no way (original owner) John Vukasin had that much coffee available, but it certainly made a statement. the Peerless Coffee & Tea Store. The business even offers a 24/7 service hotline, and aims to fix anything within 24 hours. Uncover why Peerless Coffee & Tea is the best company for you. We are one of the original coffee & tea purveyors in the San Francisco Bay Area and the oldest specialty bean shop in the western United States. They also made a smart move in purchasing the land where the current retail store, business offices and production facility stand. In addition to Peerless bagged coffees, the company supplies its coffee as ingredients in other products, including ice cream and candy. “They saw an area that didn’t have any pins in it and said, ‘We’ll buy there,’” George Jr. says. It is also third-party food-safety certified, with a superior rating for the past five years. This helped the business tremendously.”. 2021 Winter Fancy Food Show Refund Center. A classic favorite. The founder’s grandson and our current President and CEO, George Vukasin, is a Le Cordon Bleu trained chef who has a passion for the creative art and exact science of coffee roasting. Tours are … Sonja has turned a small area of the building into an exquisite museum focusing on the history of Peerless. As one of the very first craft roasters in the Bay Area, we’ve offered premium coffee and tea to local restaurants and hotels since our beginning in 1924. John knew coffee: the beans, the roasting, the rich flavors of European style coffees, and he knew that there was a market for it in his new country. Add to that, a retail store designed with reclaimed wood and metal – a reflection of our decades-long commitment to sustainability – showcasing the newest equipment for home use. Five company trucks do routes daily, beginning at 4 a.m., with up to 14 or 15 stops in a route. They built the company and then allowed us to enter into it and handed over the reins,” George Jr. explains of Peerless’ careful transition. Be the First to Review! The shipping platform stays open until the last delivery truck arrives, which can be around 8 p.m. And while our company has been a traditional Bay Area icon in Oakland for generations, we’re proud to say that our products and processes are always evolving. This is a one-time only recognition, shared with just a handful of the best known craft coffee roasting names in America. Equipment Sales, Servicing and Training… Peerless sells and leases brewing equipment to buyers, such as Rancilio espresso machines, Curtis and Bunn digital brewing appliances, and single-cup options. Museum and Tours… Sonja has turned a small area of the building into an exquisite museum focusing on the history of Peerless. He then partners with his clients, roasting small batches of custom developed blends to create rich, multi-layered flavors. The specialty coffee Peerless offered became especially popular in the 1980s, helping to fuel the company’s growth into the next decade. We believe that coffee clubs should reward their members, so to that end, we’ll not only ensure that our best selling coffees are delivered promptly to your door every month, we’ll also pay the ground shipping costs. Also named in this issue are the winners of the 2020 sofi Awards. Sonja likes to point out an old Peerless sign that promotes 20,000 pounds of coffee at 12, 15 and 18 cents a pound. It’s this meticulous craftsmanship, creative blending and adherence to quality that has earned us the enduring loyalty of top Bay Area restaurants. Sonja likes to point out an old Peerless sign that promotes 20,000 pounds of coffee at 12, 15 and 18 cents a pound. Cloud Bistro sample menu. Peerless Coffee & Tea In 1924 John Vukasin arrived in Oakland, California from his native Yugoslavia. ... Have a cup of our seasonal Holiday Blend coffee. 2.0 Compatible – Peerless Organic French Single Serve Cup, 100/cs. “Last year we debuted a retail pack for home-brewing our organic ice tea.”. And from a selfish point of view it’s great for us because we lock in that quality. The fall issue of Specialty Food profiles the young entrepreneurs named to the 12 Under 35: Breakout Talent to Watch list. Background: Peerless Coffee & Tea is one of the oldest coffee purveyors in California and a true Bay Area institution. “In order to be 90 years old, you have to evolve and the company has to evolve, and while we will never be the new hot coffee roaster down the block, we can be contemporary and deliver a state-of-the-art, top-quality product.”. Compatible with most Keurig 2.0 (K-cup pods) machines. Peerless Coffee has been a green-certified business since 2001, and the majority of its coffee is organically grown. Customers come in from all over the state to pick up a few pounds of coffee or buy a latte. Vukasin roasted and packed the coffee, while his wife, Natalie, handled the books and their children helped out. As one of the very first craft roasters in the Bay Area, we’ve offered premium coffee and tea to local restaurants and hotels since our beginning in 1924. Roast Magazine, a leading resource for specialty coffee, created this award to highlight our industry’s best and most innovative roasters – those who show a lasting commitment to exceptional quality, innovative industry leadership, staff education and environmental sustainability. “There is a saying that once you’ve gone into the coffee business and have to leave for whatever reason, you’ll want to try and get back into it. Peerless Coffee and Tea, Oakland: See 4 unbiased reviews of Peerless Coffee and Tea, rated 5 of 5 on Tripadvisor and ranked #347 of 1,365 restaurants in Oakland. As president, George Jr.’s responsibilities include coffee and tea importing, roasting, marketing and sales, and production and distribution. Daughter Kristina graduated from law school and went on to work as a deputy district attorney before joining the company in 1998. About. Join the Peerless Coffee Club Join Now. “We also do post-roast blends, pre-roast blends, we do single origin. 10-oz. bags. Mom handled the books,” says George Jr., acknowledging that the parents’ business routine was similar to the grandparents. But the Vukasins, owners of Peerless Coffee & Tea, have twice done it successfully through a combination of commitment to the business and respect for one another and their customers and crew. We converted the entire Pebble Beach Resort property—from employee dining to the restaurants to organic coffee. Tap into your inner coffee and tea aficionado at the Peerless Coffee Museum (Jack London) 63. Browse Top Selling Coffee Club. Offerings include organic iced tea, boxed teas such as Smith Tea and more. And it came from us telling our customers, ‘You should do this and here’s why. A roasting team begins at 5 a.m., roasting coffee that will be packed and shipped out that day. “Dad had attended the University of California, Berkeley and majored in criminology. These products are recognized for their culinary excellence and creativity. Get the inside scoop on jobs, salaries, top office locations, and CEO insights. It’s an amazing product with a passionate following, and it’s great to be a part of that. George Jr. is constantly cupping the coffee to make sure the flavors remain consistently high in quality. These enterprising individuals tout new product innovations and have seized opportunities during the pandemic to help the greater good. Craft Roasting for Premier Hospitality. “We’ll do a three-year contract with a fixed price that’s significantly above the market, which is a win for them because they don’t have to worry about commodity prices and they can pay their workers well. It isn’t just locals who drive to the Oak Street address. When the company moved from its original location, closer to downtown Oakland, to its current building, peers told Sonja Vukasin that she was crazy to open a coffee store out among the warehouses. We were also among the first to encourage organic certification among our partners, and one of the very first in California to receive green certification in our business, sourcing the finest graded Arabica beans at premium fair trade pricing and earning our organic certification in 1980. And we’ve had some great advice about how to make family businesses work. “We sent postcards and coupons to our regulars,” says Sonja of efforts to bring customers over, “and they loved the coffee so much they came. CoffeeMuseum is shown to you just like a physical museum – with permanent and temporary exhibitions – which wants to provide you with an online experience developed to feel coffee as never before, telling you stories about coffee and coffee people.. Sao Tome and Principe was the place chosen as the inspiration for the CoffeeMuseum’s very first collection. He decided he had enough other things to handle and wanted his coffee supply set.”, This turned out to be an incredibly fortunate decision as Brazil, the largest coffee producer in the world, suffered a black frost, which killed many of its coffee trees. Desolate at the time, the area would eventually turn into Jack London Square, “which is one of the shining, bright spots of Oakland. That was a huge win for us.”. Cloud Bistro is proud to serve Peerless Coffee, a local partner that’s served the Bay Area for 95 years. Fast forward 95 years, three generations and many awards later, to today when we received the coveted 2019 Roaster of the Year award. George Vukasan Sr. works in the same office as his wife Sonja. Founded by John Vukasin in 1924, the business is now in its third generation of continual family operation. “The growth and popularity of coffee doesn’t surprise us much because we’ve grown up in it and it’s a beautiful world,” George Jr. says. On one day, staff was in the midst of repairs on several espresso machines and other service people were on-site doing installations and repairs. 32oz Hazelnut, Whole Bean Coffee, Medium Roast, by Peerless Coffee & Tea (Pack of 1) 4.8 out of 5 stars 19. Coffee Importing and Roasting… The Vukasins’ long history in coffee has given them many established and proven suppliers. Get reviews, hours, directions, coupons and more for Peerless Coffee Co at 260 Oak St, Oakland, CA 94607. The graphics for days 1-3 show no frontal systems in the Pacific Northwest. And we now have the children of those customers come in to buy their coffee.”. “We have a great relationship with a farm in Guatemala that we’ve been buying directly from for 30-plus years,” George Jr. says. “Being third generation is tricky, as I’ve seen so many other companies where the business just blows up during that transition. Soon, his reputation for perfection spread, making Peerless Coffee much sought after by the restaurant and retail industry throughout the East Bay. “But he was the dutiful son and said OK.” Eventually George Sr.’s wife, Sonja, joined the business, and in the 1970s, after John Vukasin died, George and Sonja completely took over. FREE UPS GROUND SHIPPING on 1 pound (whole bean or ground) which will ship on the 1st or 15th of every month. The company, which is certified green and organic, has a product-integrity department to make sure it meets stringent food- safety requirements. Compare pay for popular roles and read about the team’s work-life balance. digital edition. This non-flavored coffee is roasted to a light brown with tasting notes of lavender, lemon zest and tangerine. George Jr. graduated from the University of California, Berkeley, went to culinary school at the Cordon Bleu in Paris, followed that with a job at a coffee exporter in Mexico and then returned to work at the family business in 1996. Blue Bottle has moved here down the street, as well as a number of other higher-end coffee roasters,” he adds. Peerless Coffee & Tea - 260 Oak St, Oakland, CA 94607 - Rated 4.6 based on 1 Review "In a world of coffee choices, Peerless really is "without peers!"" The shop has a few other staples as well. They even have restaurants and cafes that will place an order on the spot and wait for it to be ready for them. Light Roast $ 11.95 – $ 53.80 Select options. George Jr. says they are particularly excited about a biodynamic coffee for retail and foodservice that comes from a farm in Mexico. In the 1950s, Vukasin’s son George joined the business—although he really wanted to be an FBI agent. But at the beginning, George Sr. wasn’t as confident in buying green coffee. PEERLESS COFFEE MUSEUM The Peerless Coffee Museum at the company headquarters at 260 Oak St., Oakland, offers special tours in its renovated museum. Growing With the Industry With such a long history in the coffee business, it makes sense that Peerless maintains a coffee-focused museum on the grounds of its Oakland, California, headquarters. On a tour of the production facility, visitors will see bags of coffee from all over the world. Visiting a local police station, the couple examined a map of Oakland perforated with pins indicating locations of crimes. As presstime, the Vukasins are planning how to celebrate Peerless’ 90th birthday at the Winter Fancy Food Show in San Francisco. $21.99. All our single origin and blended coffees have to rank a minimum quality score of 84 out of 100 as the Peerless standard – well above specialty market quality. Choose whole bean or … Especially during baseball season.” Oakland A’s fans regularly drop in for a few pounds of peanuts, he says, before heading to the Oakland Coliseum just down the street for a game. And no visit would be complete without stopping by our coffee & tea museum, one of the most extensive on the west coast. The company also trains customers on the best way to prepare coffees and teas to ensure the cafe or restaurant knows how to replicate that perfect cup of espresso time and again. Grand piano sits in the same office as his wife, Natalie, handled the books, ” adds! Passionate following, and the majority of its coffee is organically grown Peerless French... Work-Life balance that quality from his native Yugoslavia SHIPPING platform stays open until the Last delivery arrives! Handled the books, ” George Jr., acknowledging that the parents ’ routine. 260 Oak St, Oakland, California from his native Yugoslavia parents ’ business routine was to! And the majority of its coffee is organically grown coffee importer he knew his Dad and... Will peerless coffee museum bringing back the hot weather, acknowledging that the parents ’ business routine similar. Out what works well at Peerless coffee & Tea museum, one the! Ago, that was five percent family business transitions from one generation to the grandparents museum and Sonja... 12, 15 and 18 cents a pound be complete without stopping by our coffee Tea. No frontal systems in the 1980s, helping to fuel the company ’ s son George joined business—although... Immigrants, he created the Peerless coffee museum ( Jack London ) 63 system! 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